Middlesex Publications, Inc. was founded in 1983, introducing Pennysaver shopper magazines to Central New Jersey consumers by direct mail. Pennysaver evolved over time, changing its name to Town Trends Magazine and expanding its content to offer information of local interest to the community. Today, in addition to its very “clipable” coupons and advertisements, Town Trends features MPI’s Family Fun Calendar of Events and informative articles. The family of Town Trends Magazines has grown to include six geographic zones with an aggregate monthly mailing approaching 90,000 in Middlesex, Monmouth and Mercer counties.
Middlesex Publications’ award-winning N.J. Suburban Parent Magazine was the first newspaper of its kind in New Jersey. It offers highlights of MPI’s Family Fun Calendar of Events, thus providing parents with a valuable guide to fun and educational activities in the tri-state area each month. Suburban Parent also features articles and columns which cover parenting topics. The magazine has become the Central Jerseyan’s source for information on family health, child care, education, summer camps, after-school activities, parenting, home improvements and much more. The family of N.J. Suburban Parent Magazines now numbers three zones, reaching 70,000 families each month.
Middlesex Publications, Inc. also produces N.J. Suburban Parent Source Guide, which is mailed to 30,000 central NJ homes. This semi-annual specialty publication serves as a handy family reference guide offering listings of local resources and attractions of interest to area families. These include: Hotlines, Theatres, Farms, Summer Camps, and more.
As MPI continues to explore new avenues of service to residents and consumers of Central New Jersey and also to its business community, service and circulation continue to expand.